If your company is not taking advantage of the mobile channel to communicate with potential job candidates, it’s going to be increasingly difficult to fill open positions. That’s one of the findings of a new study from CareerBuilder that included 5,518 job seekers and 2,775 hiring managers in the U.S and Canada. The online study, conducted by Inavero on behalf of CareerBuilder and completed in July 2013, also found that intangibles such as reputation and brand — often communicated among the workforce via social media and mobile channels — can play a bigger role than salary in a candidate’s decision whether or not to take a job.
“There can sometimes be a disconnect between what employers and job seekers expect in the hiring process,” said Rosemary Haefner, VP of Human Resources at CareerBuilder, in a press release. “Our study evaluates how different perceptions and behaviors have evolved among these two groups, and what can help or hinder the recruitment and job search experience.”