In the new economy there is one major truth that stands above the rest. Trust equals revenue. It doesn’t matter the size of your business. It is the strength you build between employees and customers that creates a strong and viable brand. The very definition of marketing should be about building truth that filters into an integrated marketing system using both digital and traditional channels. Only then can we realize the true success to any marketing campaign.
The trust brings happy customers and fulfilled employees. Trust is a fundamental building block of any brand. Marketing strategy should be built under the assumption that stories create an emotional bond between a customer and a brand, a client and a service. Do you tell a story that builds trust between your advocates? Social media helps build that trust.