Between the candidate experience and all of the employer branding information out there, the recruitment brand is often lost. It’s so much more than how candidates feel during the recruitment process or the logo attached to an organisation. All these elements are important and intertwined, but the ‘How to’ part of building a great recruitment brand is often forgotten in the shuffle. So in order to build – and sustain – a successful recruitment brand, here are 5 tips to help you along the way.
1) Consistent Information
Across the various platforms the department uses and throughout the recruitment team, internal information and recruitment advertising information have to be the same. They need to have the same purpose in order to be effective. István Matits (@IMatits) and Vince Szymczak (@VinceSzy), Employer Branding and Social Media Specialist and Sourcing SME respectively said:
November 23, 2015 in Recruitment