r213 ways to Better Protect Your Employment Brand Following a Layoff

During an employee layoff or termination event, there’s plenty to worry about. In addition to the legal and financial risks to your organization, you’re probably also concerned for the well-being of the employees you let go.

One issue that is often overlooked is the impact a layoff can have on your employment brand.

Organizations used to only worry about influential (and often community-involved) top executives when it came to outplacement. With the advent of social media, however, that landscape has been fundamentally changed.

While you still don’t want your upper managers speaking poorly of your organization after they’ve been let go, now any one of your employees can use social media to vent frustrations.

One negative post could go viral in an instant and influence thousands of potential employees–not to mention potential customers.

SOURCE: hireright.com

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November 27, 2013 in Resource Centre