e23 Creative Employer Branding Ideas from L’Oréal

Once in a while, we come across a company out there that absolutely nails employer branding online. What they do is so inspiring, innovative and engaging that everybody wants to follow their example.

L’Oréal definitely falls into that camp.

The international cosmetics conglomerate effortlessly juggles careers-specific pages on LinkedIn, Twitter, Facebook, YouTube and even Flipboard and has hundreds of thousands of followers.

Aside from the compelling brand name, L’Oréal has built out their fan base, abiding by one simple principle. According to Zvi Goldfarb, Head of the Talent Acquisition Digital Lab at L’Oréal, they “serve the right content, to the right audience, at the right time.”

We wanted to dig a little deeper and figure out exactly what type of content has made L’Oréal so successful. Here are three specific L’Oréal campaigns that stand out and can hopefully serve as inspiration for your next employer branding initiative:

SOURCE: linkedin.com

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January 13, 2014 in Marketing