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Loyalty and employer branding in the social media age: Keith Crowell interview

Online communities have been around since, well, there’s been an online, but the rapidly evolving age of social media has thrown a hypothetical spanner in the works.

January 24, 2014

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Employer Branding Toolkit

So, you’re a recruiter who’s embraced social. Good call. Welcome to the world of Recruiting 3.0. Employer branding isn’t meant to replace ‘old school’ recruiting methods (for those of us who learned how to recruit with a phone book and land line)

January 24, 2014

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20 Tips to Avoid Employer Brand Confirmation Bias

Research is the foundation of your Employer Brand, the strong base onto which all of the other components are built. Get it right and you will be able to build a successful employer brand which will withstand many iterations and renovations over its lifecycle

January 23, 2014

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Employer brand needs a makeover in digital age

I saw a video recently which seemed to have set Twitter ablaze. A youngster in Taiwan, unhappy with her job, expressed her angst by singing and dancing to a Kanye West number, delivering a rather creative resignation.

January 22, 2014

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Five signs your brand is in need of a refresh

Identifying the right time for a rebrand requires good judgement and courage but there are also some signs to look out for.

January 21, 2014

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How Mindfulness Training can Enhance Your Employer Brand

One of the new buzzwords we hear in sport now is mind management. There is a growing mainstream acceptance in the sporting world that the ability to manage your emotions and make the correct decisions in key moments of truth is what separates the mediocre from the average

January 21, 2014

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POWER of Branding: An Interview with J.D. Power

Recently, I had the opportunity to speak with James David “Dave” Power III, the visionary entrepreneur whose company, J.D. Power & Associates, has become a household name since it’s inception in 1968.

January 20, 2014

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How to Turn Around a Negative Employer Brand

A positive employer brand means your company is an employer of choice for your target audience. But what if your company is not an employer of choice?

January 17, 2014

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The Next Hollywood Blockbuster, Starring… Your Talent Brand?

As we head toward awards season, I’ve been thinking: Hollywood really should consider making a big-budget blockbuster about talent brand. It’sgot all the ingredients of an epic movie.

January 16, 2014

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How Are You Living Employer Branding Wise?

It’s not easy to make sure that your employer brand is anywhere close to finis – in fact, just when you think you have a handle on how to attract the top talent, you find out that the finish line has moved…and no one told you.

January 15, 2014

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