Employer Branding 101

Employer Branding is the brand strategy of attracting the best talent to your company and its culture by positively differentiating it from others. It’s the job of selling not your products but your company as a whole

January 31, 2014


The virtuous circle of employee engagement

Employee engagement is not just one of the hottest topics right now (as the economy shows signs of recovery) but one of the most consistent items on the boardroom agenda over the past decade.

January 30, 2014


How to Choose the ‘right’ Employer Branding Partner

Suddenly everyone appears to be an Employer Brand “expert”.

January 30, 2014


Importance of employer branding

Employer branding has been a very popular concept with HR professionals, branding consultants, and market researchers in the recent past.

January 29, 2014


Marketing Trend: Has HR Become The Marketer Of The Employer Brand?

One of the biggest trends in marketing may not even be happening in the marketing department at all.
As millennials enter the workforce, they are placing tough expectations on employers.

January 28, 2014


Employer brand is secret to success

InterContinental Hotels Group’s Tracy Robbins tells us about her vision of an employer brand and how it has transformed the sprawling company into a cohesive unit whose staff, wherever they are, deliver excellence and consistency.

January 28, 2014


The only way is Across? Development or Progression and its Effect on Engagement

There are few more vibrant, emotive and real-time recruitment market analogies than the football transfer window

January 27, 2014


Why Employer Branding is Worth the Investment

Ever have a conversation with that guy who tells you he works for a company that you don’t recognize? May be a little awkward with the blank stare you send back. It’s usually much easier to continue the conversation when he responds with a very recognizable company name.

January 27, 2014


Employer Branding Statistics you can’t Ignore

As you may know we love a statistic down at Papirfly Towers and if you are reading this you might be delighted to know that you are one of over ten thousand unique individuals who have taken the time to come and view our site since we re-launched it back in March 2013

January 27, 2014


Branding for Recruiting

In the world of branding, rebranding, public relations, social media and consumer marketing; what your brand portrays about your business is extremely influential, and is therefore very important to monitor.

January 27, 2014

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