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Brand marketing gives power to Employer brand

Linkedin in their Global Survey stated that Employer branding is the new “black” and is the key competitive differentiator.

October 23, 2013

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Brand Awareness… Where is it Today?

Many marketers and business executives don’t value brand awareness as much as they did a decade ago.

October 18, 2013

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5 Crucial Employer Brand Messages for 2013

We are seeing massive cultural and technological changes in society and this is being reflected in the candidate marketplace through heightened and changed candidate expectations.

October 17, 2013

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Solving the problem of Workplace Cultural Dynamism

Creating an international employer brand can be a daunting task.

October 17, 2013

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Google is most attractive employer brand in LinkedIn rankings

Singaporeans and other LinkedIn users around the world are most familiar and most interested in working for these three brands, according to the business social network’s InDemand Employer rankings.

October 17, 2013

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How SMEs can overcome size and budget constraints to attract top talent

The world’s best managers believe that the fuel of superstar organisations is high-performance talent.

October 17, 2013

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Brand Identity Value: Is it Dead?

A recently shared post written by a colleague about branding promise hit a nerve among marketing professionals

October 17, 2013

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Branding Is King

A company is only as good as its branding. Branding creates awareness, secures top-of-mind, builds affinity and customer loyalty

October 17, 2013

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7 Key Factors for Global Employer Brand Success

Almost each and every business now devises and implements an Employer Brand strategy in order to try to eke out a little competitive advantage, but it is hard to know how successful that employer brand strategy is going to be before it’s implemented.

October 17, 2013

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Employer branding, part one: Instagram

If you want to create a following for your company of the most engaged community, get on Instagram.

October 17, 2013

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