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Using Email Marketing in the Candidate Engagement Process

We all know that employment branding and candidate engagement are important in recruiting the best candidates

October 30, 2013

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5 great Employer Branding videos

5 great Employer Branding videos. Since recruiters have started to use social media to recruit, 49% say that the quality of candidates has increased.

October 28, 2013

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Passive candidates and the Employer Brand Impact

Employer branding is a hot topic in the recruitment and marketing worlds and many practitioners believe that the right employer brand can have a powerful impact on even passive candidates

October 28, 2013

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Why your Employer Brand is so important

The question of how important an organisation’s employer branding is could be answered in a single sentence

October 28, 2013

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Brand purpose? Isn’t that positioning of old?

I had one of those meetings last week that you expect and dread with equal measure.

October 28, 2013

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The Brand: An Avatar We Must Kill

I’ve been talking about brands for 20 years. Got an image, business or job layoff problem? Here’s a magical solution that works every time: the brand.

October 28, 2013

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The Key Ingredients of True Brand Loyalty

Loyalty programs, reward points, gamification of business, social media engagement, word of mouth marketing.

October 28, 2013

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9 Steps to Creating Good Content for Your Brand

Content marketing is a key element of today’s marketing landscape.

October 28, 2013

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The Art of Positioning Your Brand and Why You Can’t Afford to Screw It Up

Many people have different interpretations about what brand positioning means.

October 28, 2013

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5 Lessons for Employers Looking to Hire

If your company is not taking advantage of the mobile channel to communicate with potential job candidates, it’s going to be increasingly difficult to fill open positions.

October 23, 2013

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