Take a look around your office, I bet you are looking at a highly motivated global team who love working for your organisation, ambassadors of your Employer Brand who aren’t afraid to take pride in telling others about how fantastic their job is. Each and every one with a story to tell, a journey they share with the outside world. Fledgling careers and senior executives sharing a laugh and a coffee. They’re happy, high performing and more than anything else, fiercely loyal to your Brand.
If that’s your organisation you can probably stop reading here, if it’s where you’d like to be we’ve compiled a list of 10 key steps to creating a willing band of Brand Ambassadors that will extoll the virtues of your organisation and form the bedrock of your Employer Brand.